Our Humble Story

Our Story began in 1992, when we started as a home-based soy milk provider. Founder Mr.Koh and wife were passionate about bringing high-quality soy products to their local hawker store, factory cafeterias, and restaurants.Not so long after, the business expanded and Jia Ying Food & Beverage was established in 2000. “Jia Ying” is a Chinese word, it means “High-quality Beverages,” we believe we can’t go wrong with providing high-quality beverages and this belief has kept us in business for over 25 years till date. Till date, our business continues to thrive and we have expanded into much larger markets like shopping mall food courts and dessert based cafés. we further expanded by moving to a factory lot in 2002 and re-branded to Soya Food & Beverage from Jia Ying Food & Beverage. However, our belief hasn’t changed, we still strive to provide high-quality beverages. In order for the company to continue to thrive and to stay innovative, Mr.Koh and wife decided to pass the business onto the next-generation. Their son, Jason. Jason is a chemical engineer. He officially took over the family business in 2017, and since then re-branded the business to Bean N Joy. His goal is to innovate and produce highquality beverages while spreading joy at the same time. Jason finds so much joy in making beverages and hopes customers can find joy in those products as well. Hence, the name Bean N Joy.

Vision

Our aim is to build a professional and globally recognized brand which specializes in soy-related products rooted in our rich heritage. As we grow in leaps and bounds towards achieving this, we are laser-focused to bringing our unique products and the fruit of our decades of work to the world.

Mission

At Bean N Joy, we focus on the authenticity of our products, bringing only the cream of the crop to our community. Additionally, with our rich heritage backing our products, it becomes an integral part of families! To ensure our community gets only the best, all our products pass through the strictest of food safety procedures, allowing customers to consume with a peace of mind. Our products are compatible with almost every diet, and even the health- conscious individuals have a soft spot for our products.

Officially Halal!

We officially announced that Bean N Joy is now a JAKIM Certified HALAL. It has been a long journey for us and hard work has finally paid off
Thanks to the team for the effort & persistence and we are looking forward to serve greater community in near future.